PMA live reports use predictive analytics to improve segmentation and targeting. Trough PMA reporting a dealer can measure the effectiveness of online, offline, and search marketing campaigns.

By analysing the RTS and evaluating “buy signals,” managers can see which prospects are most likely to transact and also identify those who are bogged down in a sales process and need assistance.

PMA can custom build reports to dealer needs and requirements.

These types of analytics reports are increasing in popularity as dealers demand greater visibility into the performance of the marketing campaign ,call centers and other service and support channels, in order to correct problems before they affect satisfaction levels.

Using the PMA live Pulse report the managers can measure and analyse response times, service quality, salesperson performance, and the frequency of various KPI in the road to sale.